The logo tells the story of our love affair with Umbria, ”the green heart of Italy” that produces undiscovered gastronomical treasures.
The logo has evolved with the company but the principles remain the same: our heart is in Umbria represented by a heart in Umbria’s place; our main product is represented by the grapes at the top.
Sometime ago we were joking about having a coat of arms like some of the world’s older companies and then thought “why not”.
Italy moved onto a heart shaped shield and the heraldic supporters came from the distant and recent history of our estate.
In the 12th century, Montorsolo was known as Mont’Orso, literally meaning Bear Mountain. This is depicted in a 17th century fresco now housed in Todi’s picture gallery. So, a bear became one of the shield supporters.
We built our house on the site of an abandoned pig farm. It seemed only appropriate that a pig became the other supporter.
We believe they are both noble creatures.


Heart of Italy – Legal Information
Sede legale: Via Paolo Rolli 3, 06059 Todi (Pg)
Partita Iva: 02824400549
Camera di Commercio di Perugia: REA n. PG 243900
Registrazione Marchio d’Impresa: n. 0001351731 e n. 0001455115
Heart of Italy – Contacts
e-mail: info@heart-of-italy.com